News & Case Studies

Fern-Howards appoints Mike Edwards as Head of New Business Development, EMEA

Fern-Howard’s, appointment of Mike Edwards as their Head of New Business Development for the EMEA region underlines the company’s commitment to expand into Europe, the Middle East and Africa.

Spearheaded by their new range of EdgeLED™ luminaires, and the OEM light guides that make them so ground-breaking, this expansion follows the policy of introducing new technologies – all designed, engineered and manufactured in their UK plant in Alton, Hampshire.

Mike, a qualified chartered engineer from UWIST Cardiff, brings a wealth of international sales experience to the Fern-Howard team, including 15 years as General Manager for Toshiba Electronics where he was responsible for the electronic components business and European sales and marketing operations, and 17 years helping start-ups to generate global sales with major OEM customers.

As Mike says “When you’re both an electronic engineer, and have international sales experience, it’s not often that you find a challenge quite so made to measure - or the opportunity to show the world that UK engineering is still world class.”
 

Fern Howard at Light+Building, Frankfurt
Fern-Howard will be showcasing their new range of EdgeLED™ luminaires at this years’ Light+Building in Frankfurt - the first opportunity for European buyers to see this exciting product since its successful UK Launch.