News & Case Studies

The return of Neil Chapman strengthens Fern-Howard's route to market

Due to growth created by Fern Howard’s high investment in their EdgeLED™ technology, the company is pleased to announce Neil Chapman’s return as Sales Director - UK Distribution, reporting directly to MD Paul Crisp and working alongside Commercial Director Steve Waite who will now head a specialist new Referral and Specification sales team.

Neil’s return represents a significant change of pace in Fern Howard’s business. His expertise will help grow and support the well-established wholesale side, whilst Steve’s specification sales channel for the EdgeLED™ range is expected to generate significant referral sales for distributors.

By focussing on the wholesale channel during this expansion phase, Neil will ensure that the reliable responses customers expect from Fern-Howard will continue as the company’s EdgeLED™ offer grows to maturity. Having worked in various roles, including time at Stearn Electric and Edmundson Electrical, he knows the lighting industry in detail and is well placed to help the company during this exciting phase – as he explains.

 “Fern Howard have created some fantastic new products - many perfectly placed for the Specification market, others for Wholesale Distribution. Whilst all will be sold through Wholesale Distribution, our new efforts in the specification arena look set to bring big rewards for everyone.”